It covers many bases and goes by various names online marketing, digital marketing, e-marketing, internet marketing – but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. And a Masters in Digital Marketing degree will prepare you for many exciting roles in this fast-changing and fast-growing sector.
First of all, what is digital marketing? Digital marketing is the promotion of brands or products via one or more forms of digital media. The rise of smart phones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics.
The careful balance of theory and practice within the course is designed to help active professionals make further strides within their career and within the Digital Marketing industry.
Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies.
The vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM and web data analysis.
The necessary balance of conceptual understanding and hands-on skills to make professionals of the course highly sought after by potential recruiters.